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~subject:"Markenführung"
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Search: subject:"travel intention"
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Markenführung
Holiday behaviour
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Tourism
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Travel intention
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travel intention
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Tourism marketing
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Chi, Hsin-Kuang
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He, Yawen
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Huan Minh Nguyen
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Huang, Kuo-Chung
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Huang, Li
1
Li, Fangxuan
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Li, Jixin
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Ma, Jianan
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Ma, Jianfeng
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Journal of destination marketing & management
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
4
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1
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
Elements of destination brand equity and destination familiarity regarding
travel
intention
Chi, Hsin-Kuang
;
Huang, Kuo-Chung
;
Huan Minh Nguyen
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
Saved in:
4
The mechanism of tourism slogans on
travel
intention
based on Unique Selling Proposition (USP) theory
Wang, Ying
;
Huang, Li
;
Li, Jixin
;
Yang, Yang
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10012179416
Saved in:
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