//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"value-in-use"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Value-in-use
34
Betriebliche Wertschöpfung
32
Value creation
32
Beziehungsmarketing
28
Customer value
28
Relationship marketing
28
Kundenwert
27
value-in-use
21
Service-dominant logic
20
Service-Dominant Logic
19
Consumer behaviour
18
Konsumentenverhalten
18
Value in use
17
Customer integration
15
Kundenintegration
15
Lieferantenmanagement
15
Supplier relationship management
15
Dienstleistungsqualität
12
Service quality
12
value in use
12
Customer satisfaction
10
Kundenzufriedenheit
9
Marketing theory
8
Marketingtheorie
8
Bundling strategy
7
Leistungsbündel
7
Value co-creation
7
value co-creation
7
B-to-B-Marketing
6
Brand management
6
Business-to-business marketing
6
Servitization
6
service-dominant logic
6
Brand image
5
Innovation
5
Markenimage
5
Value in Use
5
Customer success management
4
Dienstleistungssektor
4
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chekalina, Tatiana
2
Fuchs, Matthias
2
Lexhagen, Maria
2
Tran, Trang P.
2
Bae, Joonheui
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Jang, Kyeong Kook
1
Kim, Kyung Hoon
1
Kowalczyk, Christine M.
1
Mai, Enping
1
May, McKenzie
1
Mendes, Rita
1
Santos, Susana
1
Taylor, Erik C.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Services marketing quarterly
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and
value-in-use
subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
3
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
4
Destination brand promise : the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
Saved in:
5
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
6
Customer-based destination brand equity modeling : the role of destination resources, value for money, and
value
in
use
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10011915332
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->