Customer-based destination brand equity modeling : the role of destination resources, value for money, and value in use
Year of publication: |
January 2018
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Authors: | Chekalina, Tatiana ; Fuchs, Matthias ; Lexhagen, Maria |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 57.2018, 1, p. 31-51
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Subject: | destination branding | customer-based brand equity | destination resources | value for money | value in use | destination loyalty | Markenführung | Brand management | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
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