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~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
~subject:"Studierende"
~type_genre:"Aufsatz im Buch"
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Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Nonprofit-PR
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Public relations in the nonprofit sector : theory and practice
2
The Routledge companion to nonprofit marketing
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
1
Contemporary issues and economic problems
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Fundamentals of marketing research ; Vol. 3
1
Green advertising and the reluctant consumer
1
Hochschulmarketing
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Key debates and contemporary issues in nonprofit marketing
1
Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Tendenzen im Dienstleistungsmarketing : vom Marketing zum Management ; [enthält Beiträge, die im Juni 2002 auf dem 9. Dienstleistungsmarketing-Workshop in Hagen präsentiert und diskutiert wurden]
1
The brand challenge : adapting branding to sectorial imperatives
1
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ECONIS (ZBW)
41
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1
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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2
Specificity of the roles of contemporary students - in the light of secondary sources analysis and students' opinions
Hall, Hanna
;
Słupi´nska, Kamila
- In:
Contemporary issues and economic problems
,
(pp. 55-64)
.
2018
Persistent link: https://www.econbiz.de/10011972441
Saved in:
3
Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit
;
Kumar, Rohit Vishal
;
Dutta, Anindya
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 136-152)
.
2018
Persistent link: https://www.econbiz.de/10011764699
Saved in:
4
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
5
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 366-395)
.
2016
Persistent link: https://www.econbiz.de/10011540743
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6
Building a breakthrough non-profit brand
Daw, Jocelyne
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 207-230)
.
2015
Persistent link: https://www.econbiz.de/10010431233
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7
Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee
;
Schweickart, Tiffany
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 281-295)
.
2015
Persistent link: https://www.econbiz.de/10010481103
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8
Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.
;
Saxton, Gregory D.
;
Messner, Marcus
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 267-280)
.
2015
Persistent link: https://www.econbiz.de/10010481104
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9
Analytics for nonprofits
Mularz, Caroline M.
;
Ülkü, M. Ali
-
2014
Persistent link: https://www.econbiz.de/10010365007
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10
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
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