Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Marie-Cécile Cervellon
| Year of publication: |
2014
|
|---|---|
| Authors: | Cervellon, Marie-Cécile |
| Published in: |
Green advertising and the reluctant consumer. - London [u.a.] : Routledge, ISBN 1-138-01654-3. - 2014, p. 110-122
|
| Subject: | Europa | Europe | Luxusgüter | Luxury goods | Werbewirkung | Advertising effects | Mode | Fashion | Nonprofit-Marketing | Nonprofit marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399376