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~subject:"Markenimage"
~subject:"Online-Handel"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Brand management ; Vol. 3
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Brick & mortar shopping in the 21st century
7
Emotional, sensory, and social dimensions of consumer buying behavior
7
Electronic retailing
6
Marketing in the new global order : challenges and opportunities
6
Psychology of branding
6
Brand management ; Vol. 2
5
Consumer brand relationships : meaning, measuring, managing
5
Handbook of research on retailer-consumer relationship development
5
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Handbook of research on consumer behavior change and data analytics in the socio-digital era
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Advanced technologies management for retailing : frameworks and cases
3
Advances in electronic marketing
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Brand research : [an outcome of the second International Conference on Brand Management]
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Contemporary research in e-branding
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of research on customer engagement
3
Handbook on brand and experience management
3
Handbuch Multi-Channel-Marketing
3
International marketing ; Vol. 2
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ECONIS (ZBW)
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51
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
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52
Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
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53
Assessing customer interactions with chatbots in online shopping experiences : an empirical study
Torres, Ana Isabel
;
Delgado, Catarina J. M.
- In:
Promoting organizational performance through 5G and …
,
(pp. 203-223)
.
2023
Persistent link: https://www.econbiz.de/10013475324
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54
Impact of country of origin image on purchase intention : a case of fashion apparels in Kolkata
Chattaraj, Dibyendu
;
Mukherjee, Sujit
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 19-28)
.
2023
Persistent link: https://www.econbiz.de/10014520569
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55
Online shopping motivation in COVID- 19 times : a study in West Bengal
Haque, Umama Nasrin
;
Mazumder, Rabin
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 50-59)
.
2023
Persistent link: https://www.econbiz.de/10014520722
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56
Effect of online shopping due to Covid-19 on the survival of the flea market vendors in Kolkata
Maity, Suchismita
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 91-100)
.
2023
Persistent link: https://www.econbiz.de/10014520734
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57
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
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58
The impact of online pork product attribute combinations on consumer preferences
Zhao, Hanyang
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 94-97)
.
2023
Persistent link: https://www.econbiz.de/10014516177
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59
Online shopping and consumer behavior
Marangoz, Aslıhan Yavuzalp
-
2023
Persistent link: https://www.econbiz.de/10014517828
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60
Brand hate with causes and consequences
Çetinkaya, Nur Çağlar
-
2023
Persistent link: https://www.econbiz.de/10014517862
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