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~subject:"Markenimage"
~subject:"Social Web"
~subject:"Wohltätigkeit"
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Search: subject:"Self construal"
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Markenimage
Social Web
Wohltätigkeit
Consumer behaviour
89
Konsumentenverhalten
89
Self-construal
86
self-construal
45
Personality psychology
32
Persönlichkeitspsychologie
32
Brand image
22
Beziehungsmarketing
21
Relationship marketing
21
Brand management
19
Markenführung
19
Advertising effects
15
Emotion
15
Werbewirkung
15
Cultural identity
13
Kulturelle Identität
13
Brand
11
Markenartikel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Advertising
9
Dienstleistungsqualität
9
Ethics
9
Experiment
9
Fundraising
9
Interdependent self-construal
9
Service quality
9
Social web
9
Werbung
9
interdependent self-construal
9
Charity
8
Comparison
8
Ethik
8
Gender
8
USA
8
United States
8
Vergleich
8
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1
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English
35
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Xu, Jie
3
Simpson, Bonnie
2
Allen, Alexis M.
1
Bae, Hyeyoon
1
Bailey, Ainsworth Anthony
1
Baskentli, Sara
1
Ben Mimoun, Mohammed Slim
1
Bernritter, Stefan F.
1
Buxmann, Peter
1
Cai, Fengyan
1
Chan, Eugene Y.
1
Chang, Hua
1
Chen, Chunfeng
1
Chen, Long
1
Chen, Pei-Chi
1
Chen, Zengxiang
1
Choi, Woo Jin
1
Chu, Shu-Chuan
1
Doh, Sun-Jae
1
Eilert, Meike
1
Eling, Nicole
1
Fazli-Salehi, Reza
1
Fu, Yi-Fan
1
Hadi, Rhonda
1
Han, Boya
1
Hou, Jiayi
1
Hsieh, Meng-Hua
1
Huang, Yunhui
1
Jain, Shailendra Pratap
1
Jiao, Yongbing
1
Jo, Myung-Soo
1
Jo, Sang Hyun
1
Jun, Sung Youl
1
Kamal, Sara
1
Keller, L. R.
1
Kim, Boha
1
Kim, Eun-Ho
1
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1
Kim, Kyung Ho
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of organizational computing and electronic commerce
1
Journal of philanthropy and marketing
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The journal of strategic information systems : incorporating International Information Systems
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
35
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1
The impact of
self-construal
on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
4
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
5
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
6
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
7
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
8
Are people less generous after a family member gives to charity? : the interaction of
self-construal
and relationship type
Zhao, Xiaohong
;
Cai, Fengyan
;
Yang, Zhiyong
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 398-416
Persistent link: https://www.econbiz.de/10014316615
Saved in:
9
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and
self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
10
How does
self-construal
shape tourists' image perceptions of paradox destinations? : the mediating roles of cognitive flexibility and destination involvement
Ma, Jianan
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534441
Saved in:
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