The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Year of publication: |
2024
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Authors: | Bae, Hyeyoon ; Jo, Sang Hyun |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 1, Art.-No. e12867, p. 1-14
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Subject: | age identity | age stereotype threat | dissociative motivation | interdependent self-construal | masstige brand | older consumers | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Markenführung | Brand management | Altersgruppe | Age group | Ältere Arbeitskräfte | Older workers | Alternde Bevölkerung | Aging population | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Deutschland | Germany |
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