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~subject:"Markenimage"
~type_genre:"Conference paper"
~type_genre:"Guidebook"
~type_genre:"Ratgeber"
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Search: subject_exact:"Einzelhandelsgeschäft"
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Markenimage
Einzelhandel
127
Retail trade
124
Consumer behaviour
49
Konsumentenverhalten
49
Beziehungsmarketing
24
Relationship marketing
24
Brand management
20
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20
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18
Handelsmarke
18
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18
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17
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17
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17
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David, Natalie
1
D’Arco, Mario
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Eisingerich, Andreas B
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Foscht, Thomas
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Frasquet Deltoro, Marta
1
Marino, Vittoria
1
Mollá Descals, Alejandro
1
Rank, Olaf N.
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Resciniti, Riccardo
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Rubio Benito, Natalia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
6
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1
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
3
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
4
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
5
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
6
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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