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Markenimage
Consumer behaviour
19
Konsumentenverhalten
17
Wine
9
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6
Brand image
5
Brand management
5
Markenführung
5
Food retailing
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Lebensmitteleinzelhandel
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Wine industry
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Herkunftsbezeichnung
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Markenartikel
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Relationship marketing
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Brand extension
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Brand likeability
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Corsi, Armando
3
Driesener, Carl
3
Corsi, Armando Maria
2
Lee, Richard
2
Sharp, Byron
2
Beal, Virginia
1
Bruwer, Johan
1
Chrysochou, Polymeros
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Cohen, Justin
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Dawes, John
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Grasby, Alicia
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Huang, Ava
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Khan, Huda
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Lockshin, Larry
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Lockshin, Lawrence S.
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of market research
1
Journal of consumer behaviour
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
5
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1
Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan
;
Cohen, Justin
;
Driesener, Carl
;
Corsi, …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
Saved in:
2
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
3
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
4
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
5
Are food brands that carry light different?
Sjostrom, Therese
;
Corsi, Armando Maria
;
Driesener, Carl
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
Saved in:
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