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Markenimage
Brand management
6
Markenführung
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Designation of origin
5
Herkunftsbezeichnung
5
Auslandsinvestition
4
Brand image
4
Foreign investment
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Willingness to pay
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Consumer behaviour
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Konsumentenverhalten
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Zahlungsbereitschaftsanalyse
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International marketing
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Internationales Marketing
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Kanada
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Multinationales Unternehmen
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Nation branding
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Organic food
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Place marketing
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Standortmarketing
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Transnational corporation
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nation branding
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Betriebliche Standortwahl
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Bewertung
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Hamzaoui-Essoussi, Leila
4
Papadopoulos, Nicolas G.
3
Bartikowski, Boris
1
El Banna, Alia
1
Jaffe, Eugene D.
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Merunka, Dwight
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Africa journal of management
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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1
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
2
Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
Saved in:
3
A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-E...
Jaffe, Eugene D.
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10011713895
Saved in:
4
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila
;
Merunka, Dwight
;
Bartikowski, …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
Saved in:
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