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Markenimage
Beziehungsmarketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy
;
Wang, Yao-Chin
;
Kuo, Pei-Jou
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
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