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Brand management
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Kalafatis, Stavros P.
3
Singh, Jaywant
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Marketing intelligence & planning
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ECONIS (ZBW)
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Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
2
Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant
;
Kalafatis, Stavros P.
;
Ledden, Lesley
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
Saved in:
3
The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.
;
Remizova, Natalia
;
Riley, Debra
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
Saved in:
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