Consumer perceptions of cobrands : the role of brand positioning strategie
Jaywant Singh, Stavros P. Kalafatis and Lesley Ledden
| Year of publication: |
2014
|
|---|---|
| Authors: | Singh, Jaywant ; Kalafatis, Stavros P. ; Ledden, Lesley |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 2, p. 145-159
|
| Subject: | Brand positioning | Quasi-experiment | PLS-SEM | Cobranding | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364067