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Markenimage
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Believing in change : the role of implicit theory on consumer's perception of the brand's corporate social responsibility message
Kim, Terry Haekyung
;
Kim, Naeun
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1348-1364
Persistent link: https://www.econbiz.de/10014440173
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