Believing in change : the role of implicit theory on consumer's perception of the brand's corporate social responsibility message
Year of publication: |
2023
|
---|---|
Authors: | Kim, Terry Haekyung ; Kim, Naeun |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 6, p. 1348-1364
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception | Markenführung | Brand management |
-
Behre, Barbara, (2024)
-
Menon, Satya, (2012)
-
Safeer, Asif Ali, (2023)
- More ...
-
Kim, Naeun, (2022)
-
Negative and positive contamination in secondhand fashion consumption : does culture matter?
Kim, Naeun, (2023)
-
Kim, Terry Haekyung, (2024)
- More ...