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Omnichannel retailing with brand engagement, trust and loyalty in banking : the moderating role of personal innovativeness
Quynh Tran Xuan
;
Hanh T.H. Truong
;
Tri Vo Quang
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 663-694
Persistent link: https://www.econbiz.de/10014267112
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