//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Rossiter, John R."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Werbung
17
Theorie
15
Theory
15
Consumer behaviour
14
Konsumentenverhalten
14
Advertising
13
Measurement
13
Messung
13
Advertising effects
11
Brand
11
Markenartikel
11
Werbewirkung
11
USA
8
United States
8
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Advertising planning
5
Brand image
5
Market research
5
Marketing
5
Marktforschung
5
Werbeplanung
5
Advertising industry
4
Emotion
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirtschaft
4
Australia
3
Australien
3
Forschung
3
Research
3
C-OAR-SE construct models for judgment constructs
2
Cognition
2
Communication
2
Comparison
2
Construct-to-measure validity
2
Content validity
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Rossiter, John R.
5
Langner, Tobias
2
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Dolnicar, Sara
1
Esch, Franz-Rudolf
1
Fischer, Alexander
1
Grahl, Daniel
1
Grün, Bettina
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
2
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
3
"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
Saved in:
4
"Pick aby" measures contaminate brand image studies
Dolnicar, Sara
;
Rossiter, John R.
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
Saved in:
5
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->