"Pick aby" measures contaminate brand image studies
Year of publication: |
2012
|
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Authors: | Dolnicar, Sara ; Rossiter, John R. ; Grün, Bettina |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 6, p. 821-834
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Subject: | Markenimage | Brand image | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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