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Markenimage
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Consumer animosity
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Entrepreneurship in international marketing
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The journal of consumer marketing
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Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
2
Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng
;
Wajda, Theresa A.
;
Hu, Michael Y.
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 494-506
Persistent link: https://www.econbiz.de/10009681494
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