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Markenimage
Taiwan
5
Brand management
4
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Professional sports
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Profisport
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Brand image
3
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Football
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Fußball
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Wang, Michael Chih-Hung
2
Cheng, Julian Ming Sung
1
Erimurti, Kuntari
1
Purwanto, Bernardinus M.
1
Tang, Ya-Yun
1
Wang, Michael Chih-hung
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
Sport management review
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ECONIS (ZBW)
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Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung
;
Tang, Ya-Yun
- In:
Sport management review
21
(
2018
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Saved in:
2
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
3
The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
Saved in:
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