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Branding as innovation within agribusiness value chains
Lewis, Gemma
;
Crispin, Stuart
;
Bonney, Lawrence
;
Woods, …
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10010465769
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