Branding as innovation within agribusiness value chains
Year of publication: |
2014
|
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Authors: | Lewis, Gemma ; Crispin, Stuart ; Bonney, Lawrence ; Woods, Megan ; Fei, Jiangang |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 16.2014, 2, p. 146-162
|
Subject: | Case study | Entrepreneurial marketing | Agriculture and food technology | Brand identity | Agroindustrie | Agro-industry | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Innovation | Landwirtschaft | Agriculture | Markenimage | Brand image | Marketingmanagement | Marketing management |
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