//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Foreign brands"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Consumer behaviour
16
Brand management
14
Konsumentenverhalten
14
Markenführung
14
Brand
10
Markenartikel
10
Brand image
8
Foreign brands
8
foreign brands
8
Designation of origin
4
Herkunftsbezeichnung
4
China
3
Emerging economies
3
Indonesia
3
Local brands
3
Rules of origin
3
Schwellenländer
3
Ursprungsregeln
3
Brand origin
2
Brand origin recognition accuracy
2
Globalization
2
Indonesien
2
International marketing
2
Internationales Marketing
2
Laptop
2
Multinationales Unternehmen
2
National culture
2
Nationalkultur
2
Product quality
2
Produktqualität
2
Transnational corporation
2
consumer ethnocentrism
2
domestic brands
2
emerging market
2
Acculturation
1
Advertising
1
Advertising effects
1
Anger
1
Associative network memory model
1
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Tjiptono, Fandy
2
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Bauer, Brittney C.
1
Chen, Jiawen
1
Davvetas, Vasileios
1
Dewi Retno Rosari, Theresia Sri
1
Dong, Xuebing
1
Ghose, Sanjoy
1
He, Siying
1
Heiman, Amir
1
Hu, Yanghong
1
Johnson, Clark D.
1
Katsikeas, Constantine S.
1
Keller, L. R.
1
Liao, Junyun
1
Lowengart, Oded
1
Su, Meng
1
Sun, Luping
1
Ulqinaku, Aulona
1
Zdravković, Stefan
1
Zheng, Xiaona
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
2
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
International marketing review
1
Journal of international marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
2
Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of
foreign
brands
Zdravković, Stefan
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10013548856
Saved in:
3
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
4
Understanding local consumers' reactions to perceived unfair product recalls of
foreign
brands
: a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
5
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
6
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
7
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
8
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->