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Markenimage
Social Media Monitoring
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Dickinger, Astrid
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Költringer, Clemens
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Journal of business research : JBR
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ECONIS (ZBW)
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Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens
;
Dickinger, Astrid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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Bridging the gap between country and destination image : assessing common facets and their predictive validity
Zeugner-Roth, Katharina Petra
;
Žabkar, Vesna
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1844-1853
Persistent link: https://www.econbiz.de/10011384139
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