Analyzing destination branding and image from online sources : a web content mining approach
Year of publication: |
2015
|
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Authors: | Költringer, Clemens ; Dickinger, Astrid |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1836-1843
|
Subject: | Place brand | Destination image | Media monitoring | Text mining | Content analysis | Correspondence analysis | Data Mining | Data mining | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Markenimage | Brand image | Destinationsmanagement | Destination management | Text | Bibliometrie | Bibliometrics | Standortmarketing | Place marketing |
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