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Markenimage
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self-referencing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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2
Me, myself, and Ikea : qualifying generic
self-referencing
effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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3
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
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