Psychological mechanisms of brand love and information technology identity in virtual retail environments
Tseng-Lung Huang
| Year of publication: |
2019
|
|---|---|
| Authors: | Huang, Tseng-Lung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 251-264
|
| Subject: | Brand love | Information technology identity | Self-referencing | Augmented-reality interactive technology | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Emotion | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.11.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995589