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1
The Relationship of Brand Equity to Purchase Intention
Tharmi
;
Senthilnathan, Samithamby
-
2012
relationship between BE and PI. This implies that the PI of a customer for purchasing branded baby
soap
can be predicted with the …
Persistent link: https://www.econbiz.de/10014177098
Saved in:
2
The relationship of brand equity to purchase intention
Senthilnathan, Samithamby
;
Tharmi, Uthayakumar
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009573169
Saved in:
3
The Relationship of Brand Equity to Purchase Intention
Senthilnathan, Samithamby
-
2012
relationship between BE and PI. This implies that the PI of a customer for purchasing a branded baby
soap
can be predicted with the …
Persistent link: https://www.econbiz.de/10013099326
Saved in:
4
Understanding brand identity confusion
Srivastava, R. K.
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 340-352
Persistent link: https://www.econbiz.de/10009384865
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