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Markenimage
Value-in-use
44
Betriebliche Wertschöpfung
32
Value creation
32
Relationship marketing
30
Beziehungsmarketing
28
Customer value
28
Kundenwert
27
Service-dominant logic
21
value-in-use
21
Value in use
20
Service-Dominant Logic
19
Consumer behaviour
18
Konsumentenverhalten
18
Customer integration
15
Kundenintegration
15
Lieferantenmanagement
15
Supplier relationship management
15
Dienstleistungsqualität
12
Service quality
12
value in use
12
Customer satisfaction
11
Value‐in‐use pricing
11
Kundenzufriedenheit
9
Value co-creation
9
Marketing theory
8
Marketingtheorie
8
Servitization
8
Bundling strategy
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Leistungsbündel
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value co-creation
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B-to-B-Marketing
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Brand image
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Brand management
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Business-to-business marketing
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Customer perceived value
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Customers
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Innovation
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Markenführung
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service-dominant logic
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Chekalina, Tatiana
2
Fuchs, Matthias
2
Lexhagen, Maria
2
Tran, Trang P.
2
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Kowalczyk, Christine M.
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Mai, Enping
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May, McKenzie
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Mendes, Rita
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Taylor, Erik C.
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Journal of business research : JBR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Services marketing quarterly
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
5
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and
value-in-use
subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
3
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
4
Customer-based destination brand equity modeling : the role of destination resources, value for money, and
value
in
use
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10011915332
Saved in:
5
Destination brand promise : the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
Saved in:
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