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Markenimage
Consumer behaviour
12
Konsumentenverhalten
12
Arbeitsverhalten
7
Beziehungsmarketing
7
Relationship marketing
7
Work behaviour
7
Consumer citizenship behavior
6
Corporate Social Responsibility
5
Brand image
4
Corporate social responsibility
4
Brand management
3
Confidence
3
Markenführung
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Vertrauen
3
Brand
2
Citizenship
2
Consumer Citizenship
2
Consumer company identification
2
Dienstleistungsqualität
2
Einzelhandel
2
Emotion
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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Social Web
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Social exchange theory
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Social web
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Air transport
1
Airline
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Airline services
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Austauschtheorie
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Betriebliche Wertschöpfung
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Brand community
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Brand love
1
Brand reputation
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Cause-Related Marketing
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Biswas, Soumendu
2
Garg, Ruchi
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Kataria, Aarti
2
Mukherjee, Jaydeep
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Amezcua, Bernardo
1
Chen, Ming
1
Huang, Wanling
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Peña, Alicia de la
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Asia-Pacific journal of business administration
1
Inventi impact: retailing & consumer services
1
Journal of nonprofit & public sector marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
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Research on influence of the congurence of self-image and brand image on consumers' citizenship behavior
Huang, Wanling
;
Chen, Ming
- In:
Inventi impact: retailing & consumer services
(
2018
)
3
,
pp. 131-139
Persistent link: https://www.econbiz.de/10012130276
Saved in:
2
Cause-brand community : toward
consumer
citizenship
Peña, Alicia de la
;
Amezcua, Bernardo
;
Sepúlveda, César
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10011847854
Saved in:
3
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
4
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
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