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Markenimage
Multigroup analysis
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multigroup analysis
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The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Alcaide-Pulido, Purificación
;
O'Sullivan, Helen
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014566970
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2
Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers
Fu, Yan-Kai
- In:
Tourism review
78
(
2023
)
6
,
pp. 1433-1451
Persistent link: https://www.econbiz.de/10014511720
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3
Activities, destination image, satisfaction and loyalty in a small island destination
Padrón-Ávila, Hugo
;
Croes, Robertico
;
Rivera, Manuel
- In:
Tourism review
77
(
2022
)
1
,
pp. 302-321
Persistent link: https://www.econbiz.de/10012939691
Saved in:
4
Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers : a cross-national perspective
Hyun, Martin Yongho
;
Kim, Hyeon-Cheol
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1522-1552
Persistent link: https://www.econbiz.de/10012310020
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