Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers : a cross-national perspective
Year of publication: |
2020
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Authors: | Hyun, Martin Yongho ; Kim, Hyeon-Cheol |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 8, p. 1522-1552
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Subject: | multidimensional DBE scale | multigroup analysis | destination branding | etic-emic approach | external validity | Markenführung | Brand management | Markenimage | Brand image | China | Messung | Measurement | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management |
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