//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenname"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenname
Marketingmanagement
16,128
Marketing management
16,127
Marketing
3,189
Consumer behaviour
2,469
Konsumentenverhalten
2,469
Theory
2,188
Theorie
2,186
Relationship marketing
1,829
Beziehungsmarketing
1,828
Deutschland
1,533
Germany
1,516
Markenführung
1,335
Brand management
1,331
USA
1,270
United States
1,248
Online-Marketing
1,123
Internet marketing
1,085
Strategisches Management
1,079
Unternehmenserfolg
1,027
Firm performance
1,026
Strategic management
869
Innovation
838
KMU
756
SME
756
Internationales Marketing
714
International marketing
712
Marktforschung
664
Social Web
653
Social web
653
Werbung
616
Markenimage
594
Brand image
591
Advertising
570
Market research
563
Marketingtheorie
535
Marketing theory
526
Innovationsmanagement
525
Innovation management
511
Lieferantenmanagement
488
Supplier relationship management
488
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Lehrbuch
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Textbook
1
Language
All
English
4
Author
All
Keller, Kevin Lane
2
Kumar, Nirmalya
1
Murphy, John M.
1
Steenkamp, Jan-Benedict E. M.
1
Institution
All
Harvard Graduate School of Business Administration
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
2
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
3
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
4
Branding: a key marketing tool
Murphy, John M.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10013486900
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->