//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markentransfer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Park, Jongwon"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markentransfer
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Experiment
4
Brand extension
3
Cognition
3
Kognition
3
Lieferkette
3
Logistics provider
3
Logistikdienstleister
3
Markenführung
3
Supply chain
3
Theorie
3
Theory
3
Brand relationship quality
2
Cargo shipping
2
Consumer judgment
2
Ethics
2
Ethik
2
Financial audit
2
Financial crisis
2
Finanzkrise
2
Frachtschifffahrt
2
Führungskräfte
2
Impact assessment
2
Kapitalerhöhung
2
Managers
2
Markenartikel
2
Regulatory focus
2
Risikomanagement
2
Risk management
2
Seasoned equity offering
2
South Korea
2
Südkorea
2
Welt
2
Wirkungsanalyse
2
Wirtschaftsprüfung
2
World
2
maritime security
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kim, Kyeongheui
2
Park, Jongwon
2
Kim, Jungkeun
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
2
Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->