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~subject:"Markentransfer"
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Search: subject:"Brand alliance"
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Markentransfer
Brand management
37
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
16
Brand alliance
15
brand alliance
11
Brand
10
Markenartikel
10
Co-branding
5
International marketing
5
Internationales Marketing
5
co-branding
5
Marketing cooperation
4
Marketingkooperation
4
Brand extension
3
Cause-related marketing
3
Cross-border strategic brand alliance
3
Ingredient branding
3
Advertising effects
2
Associations
2
Attitudes
2
Attribution
2
Brand failure
2
Brand familiarity
2
Brand fit
2
Categorization
2
Cause category
2
Cause importance
2
Cause-Related Marketing
2
Children
2
Cobranding
2
Designation of origin
2
Fashion
2
Feedback
2
Fit
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English
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Bei, Lien-ti
1
Besharat, Ali
1
Grégoire, Yany
1
Johnson, Jean L.
1
Langan, Ryan
1
Lou, Yung-Chien
1
Mariadoss, Babu John
1
Monroe, Kent B.
1
Radighieri, Jeffrey P.
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Tsai, Meng-Chun
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Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
2
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
3
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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