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~subject:"Market research"
~subject:"Marktforschung"
~type_genre:"Book section"
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
2
Brick & mortar shopping in the 21st century
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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"Shopper Research" als moderne Ausprägung der qualitativen Marktforschung
Runia, Peter
;
Wahl, Frank
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 37-53)
.
2017
Persistent link: https://www.econbiz.de/10011644000
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2
Behavior at the POS : classical and newer methods of recording it
Silberer, Günter
- In:
Brick & mortar shopping in the 21st century
,
(pp. 257-280)
.
2008
Persistent link: https://www.econbiz.de/10003618231
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3
Marktforschung am Point of Sale
Silberer, Günter
;
Büttner, Oliver B.
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 1097-1123)
.
2008
Persistent link: https://www.econbiz.de/10003573381
Saved in:
4
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
5
Steuerung der Verkaufsförderung auf der Basis von Warenkorbanalysen
Tauberger, Jörg
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 368-400)
.
2006
Persistent link: https://www.econbiz.de/10003387669
Saved in:
6
Optimierung des Kassiervorgangs durch Analyse von Zahlungsdaten
Buhr, Carl-Christian
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 505-524)
.
2006
Persistent link: https://www.econbiz.de/10003387686
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