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~subject:"Market research"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Nachschlagewerk"
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
-
2009
Persistent link: https://www.econbiz.de/10003794414
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2
Testverfahren
Steinmetz, Peter
-
2008
Persistent link: https://www.econbiz.de/10003735186
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3
Individual differences : tools for theory testing and understanding in consumer psychology research
Haugtvedt, Curtis P.
;
Liu, Kaiya
;
Min, Kyeong Sam
- In:
Handbook of consumer psychology
,
(pp. 1161-1176)
.
2008
Persistent link: https://www.econbiz.de/10003716687
Saved in:
4
Hypothesenbildung und empirische Überprüfung
Hildebrandt, Lutz
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 81-105)
.
2008
Persistent link: https://www.econbiz.de/10003573270
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5
Validity and reliability tests in case study research : a literature review with "hands-on" applications for each research phase
Riege, Andreas M.
-
2007
Persistent link: https://www.econbiz.de/10003539108
Saved in:
6
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
;
Beltramini, Richard F.
-
2007
Persistent link: https://www.econbiz.de/10003540641
Saved in:
7
Statistics and significance testing
Harris, Paul
;
Baker, Ken
- In:
Market research handbook
,
(pp. 525-569)
.
2007
Persistent link: https://www.econbiz.de/10003548807
Saved in:
8
Assessing measurement validity of consumer research
Liefeld, John
- In:
Consumers' attitudes towards weekend, night & street markets
,
(pp. 55-65)
.
2002
Persistent link: https://www.econbiz.de/10001734224
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