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A Conjoint Approach for Consumer - and Firm-Level Brand Valuation
Jedidi, Kamel
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2011
Persistent link: https://www.econbiz.de/10013118470
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A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
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