//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer heterogeneity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
Customer heterogeneity
13
customer heterogeneity
13
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
6
Theory
6
Brand management
4
Markenführung
4
Brand image
3
Customer satisfaction
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Markenimage
3
Measurement
3
Messung
3
Preisdifferenzierung
3
Preismanagement
3
Price discrimination
3
Pricing strategy
3
Bayes-Statistik
2
Bayesian inference
2
Dienstleistungsqualität
2
Einzelhandel
2
Inventory model
2
Lagerhaltungsmodell
2
Loyalty
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Rabatt
2
Rebate
2
Retail trade
2
Sales promotion
2
Service quality
2
Verkaufsförderung
2
price discrimination
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
DeSarbo, Wayne
1
Ding, Yu
1
Finn, Adam
1
Hanssens, Dominique M.
1
Jedidi, Kamel
1
Lehmann, Donald R.
1
Lynch, John G.
1
Wang, Luming
1
more ...
less ...
Published in...
All
Australasian marketing journal
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
2
A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming
;
Finn, Adam
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->