A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Luming Wang; Adam Finn
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Luming ; Finn, Adam |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 2, p. 93-102
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| Subject: | Many Facet Item Response Theory | Generalizability Theory | Brand generated customer heterogeneity | Consumer-based brand equity | Measurement | Messung | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400513