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~subject:"Market share"
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Market share
China
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Multinationales Unternehmen
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Transnational corporation
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Firm performance
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Unternehmenserfolg
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Global sourcing
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Murray, Janet Y.
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Gao, Gerald Yong
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Ju, Min
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Kotabe, Masaaki
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Mol, Michael J.
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Parente, Ronaldo Couto
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Journal of international marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Foreign Market entry timing revisited : trade-off between market share performance and firm survival
Murray, Janet Y.
;
Ju, Min
;
Gao, Gerald Yong
- In:
Journal of international marketing
20
(
2012
)
3
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009625933
Saved in:
2
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
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