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~subject:"Marketing"
~subject:"Mediennutzung"
~subject:"Psychology of advertising"
~subject:"Theorie"
~type:"article"
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Marketing
Mediennutzung
Psychology of advertising
Theorie
Advertising media
218
Werbeträger
218
Advertising effects
76
Werbewirkung
76
Advertising
49
Werbung
49
Advertising planning
48
Werbeplanung
48
USA
32
United States
32
Consumer behaviour
29
Konsumentenverhalten
29
Online-Marketing
25
Internet marketing
24
Communication media
23
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23
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21
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21
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20
Mediensektor
20
Marketing management
17
Marketingmanagement
17
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13
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Theory
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10
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8
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24
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Franz, Gerhard
2
Steffenhagen, Hartwig
2
Abedi, Vahideh Sadat
1
Adkins, Mark
1
Anand, Bharat N.
1
Basuroy, Suman
1
Bauer, Hans H.
1
Block, Martin P.
1
Brasel, S. Adam
1
Calder, Bobby J.
1
Cauberghe, Verolien
1
Chan-Olmsted, Sylvia M.
1
Cho, Hyejeung
1
Coulter, Robin
1
Diehl, Sandra
1
Esch, Franz-Rudolf
1
Fischer, Marc
1
Gabszewicz, Jean Jaskold
1
Gaßner, Hans-Peter
1
Gröppel-Klein, Andrea
1
Herman, Daniel
1
Häfner, Michael
1
Ispir, N. Bilge
1
Jap, Sandy D.
1
Kavran, Andrijana Kos
1
Klucharev, Vasily
1
Koinig, Isabell
1
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1
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1
LaTour, Michael S.
1
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1
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1
Lea-Greenwood, Gaynor
1
Lin, Chen
1
MacInturff, Yvonne
1
Malthouse, Edward C.
1
Matt, Dominique von
1
Micu, Camelia C.
1
Morales, Andrea C.
1
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1
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Kellogg on advertising & media : the Kellogg School of Management
3
Media-Perspektiven
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
E-marketing ; Vol. 2
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbuch der Marktforschung
1
International journal of advertising : the review of marketing communications
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing communications
1
Journal of the Operational Research Society : OR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
1
Perspektiven der Kommunikationspolitik
1
Quantitative marketing and economics : QME
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The Manchester School
1
The journal of brand management : an international journal
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
3
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
Saved in:
4
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
5
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
6
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
7
Media multiplexing behavior : implications for targeting and media planning
Lin, Chen
;
Venkataraman, Sriram
;
Jap, Sandy D.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 310-324
Persistent link: https://www.econbiz.de/10009736688
Saved in:
8
Ad avoidance and distance education marketing : how ad avoidance can affect distance education advertising
Ispir, N. Bilge
-
2012
Persistent link: https://www.econbiz.de/10009575231
Saved in:
9
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
10
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
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