//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~subject:"Psychology of advertising"
~subject:"Theorie"
~type:"article"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Psychology of advertising
Theorie
Advertising media
82
Werbeträger
82
Advertising planning
25
Werbeplanung
25
Advertising effects
19
Werbewirkung
19
Advertising
13
Werbung
13
Deutschland
12
Germany
12
Communication media
9
Kommunikationsmedien
9
Brand management
7
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Markenführung
7
Online-Marketing
7
USA
7
United States
7
Target group
6
Zielgruppe
6
Marketing management
5
Marketingmanagement
5
Media industries
5
Media mix
5
Media usage
5
Mediamix-Strategie
5
Mediennutzung
5
Mediensektor
5
Advertising industry
4
Werbewirtschaft
4
Betriebliche Budgetierung
3
Business model
3
Corporate budgeting
3
Emotion
3
Geschäftsmodell
3
Synergie
3
Synergy
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
15
Aufsatz in Zeitschrift
15
Book section
9
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
7
German
2
Author
All
Adkins, Mark
1
Cauberghe, Verolien
1
Esch, Franz-Rudolf
1
Gröppel-Klein, Andrea
1
Herman, Daniel
1
Ispir, N. Bilge
1
Kavran, Andrijana Kos
1
Krafft, Manfred
1
LaTour, Michael S.
1
Lambiase, Jacqueline
1
Lea-Greenwood, Gaynor
1
Newcomb, James
1
Panic, Katarina
1
Peters, Kay
1
Reichert, Tom
1
Roth, Simone
1
Spilski, Anja
1
Verhoye, Delphine
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
E-marketing ; Vol. 2
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Kellogg on advertising & media : the Kellogg School of Management
1
Perspektiven der Kommunikationspolitik
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
Saved in:
2
Ad avoidance and distance education marketing : how ad avoidance can affect distance education advertising
Ispir, N. Bilge
-
2012
Persistent link: https://www.econbiz.de/10009575231
Saved in:
3
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
4
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
5
Fashion marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
Saved in:
6
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
7
Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 277-306)
.
2006
Persistent link: https://www.econbiz.de/10003415980
Saved in:
8
The effect the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Advertising and communication : proceedings 4th …
,
(pp. 41-54)
.
2005
Persistent link: https://www.econbiz.de/10003353597
Saved in:
9
Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->