//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~subject:"Psychology of advertising"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Psychology of advertising
Theorie
Advertising media
219
Werbeträger
219
Advertising effects
76
Werbewirkung
76
Advertising planning
48
Werbeplanung
48
Advertising
47
Werbung
47
USA
32
United States
32
Consumer behaviour
29
Konsumentenverhalten
29
Online-Marketing
24
Internet marketing
23
Communication media
22
Deutschland
22
Germany
22
Kommunikationsmedien
22
Media industries
19
Mediensektor
19
Marketing management
17
Marketingmanagement
17
Brand management
15
Markenführung
15
Media usage
14
Mediennutzung
14
Target group
14
Zielgruppe
14
Celebrity endorsement
12
Celebrity-Werbung
12
Theory
11
Brand image
10
Markenimage
10
Brand
8
Computerspiel
8
Markenartikel
8
Video game
8
Advertising industry
7
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
49
Journal
3
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
9
Book section
9
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
17
German
7
Author
All
Steffenhagen, Hartwig
2
Abedi, Vahideh Sadat
1
Adkins, Mark
1
Anand, Bharat N.
1
Basuroy, Suman
1
Bauer, Hans H.
1
Brasel, S. Adam
1
Cauberghe, Verolien
1
Cho, Hyejeung
1
Coulter, Robin
1
Esch, Franz-Rudolf
1
Fischer, Marc
1
Franz, Gerhard
1
Gabszewicz, Jean Jaskold
1
Gröppel-Klein, Andrea
1
Herman, Daniel
1
Häfner, Michael
1
Ispir, N. Bilge
1
Kavran, Andrijana Kos
1
Klucharev, Vasily
1
Krafft, Manfred
1
LaTour, Michael S.
1
Lambiase, Jacqueline
1
Laussel, Didier
1
Lea-Greenwood, Gaynor
1
MacInturff, Yvonne
1
Micu, Camelia C.
1
Morales, Andrea C.
1
Newcomb, James
1
Panic, Katarina
1
Peters, Kay
1
Reichert, Tom
1
Rijpkema, Mark
1
Rinallo, Diego
1
Roth, Simone
1
Schwaiger, Manfred
1
Schwarz, Norbert
1
Schütz, Tobias
1
Scott, Maura L.
1
Shachar, Ron
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
E-marketing ; Vol. 2
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of the Operational Research Society : OR
1
Kellogg on advertising & media : the Kellogg School of Management
1
Media-Perspektiven
1
Perspektiven der Kommunikationspolitik
1
Quantitative marketing and economics : QME
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The Manchester School
1
The journal of brand management : an international journal
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
Saved in:
2
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
3
Ad avoidance and distance education marketing : how ad avoidance can affect distance education advertising
Ispir, N. Bilge
-
2012
Persistent link: https://www.econbiz.de/10009575231
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
6
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
7
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
8
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
9
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
Saved in:
10
I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->