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~subject:"Marketing"
~subject:"Tourism marketing"
~subject:"Urlaubsverhalten"
~type_genre:"Fallstudie"
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Search: subject_exact:"Teilmarkt"
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Marketing
Tourism marketing
Urlaubsverhalten
Market segmentation
46
Marktsegmentierung
46
USA
8
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8
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7
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7
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7
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Fallstudie
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153
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Biran, Avital
1
Chi, Christina Geng-qing
1
Dioko, Leonardo A. N.
1
Fong, Hoc N.
1
Nybakk, Erlend
1
Poria, Yaniv
1
Reichel, Arie
1
Smith, Stephen L. J.
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Smith, Wayne W.
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So, Siu-ian A.
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Tangeland, Torvald
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Journal of vacation marketing : an international journal
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Progress in tourism marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
2
Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
Saved in:
3
The use of rank order data in segmentation analysis : a case study of Bruce Country, Ontario, Canada
Smith, Wayne W.
;
Smith, Stephen L. J.
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009160494
Saved in:
4
Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
Saved in:
5
Using the experientially based approach to segment heritage site visitors
Biran, Avital
;
Poria, Yaniv
;
Reichel, Arie
- In:
Progress in tourism marketing
,
(pp. 133-146)
.
2006
Persistent link: https://www.econbiz.de/10003538550
Saved in:
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