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Journal of strategic marketing
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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
- In:
Journal of strategic marketing
17
(
2009
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
Saved in:
2
The new global marketing reality
Brookes, Richard
;
Palmer, Roger
-
2004
Persistent link: https://www.econbiz.de/10001762092
Saved in:
3
The new global marketing reality
Brookes, Richard
;
Palmer, Roger
-
2004
Persistent link: https://www.econbiz.de/10004663629
Saved in:
4
Nuts, bolts and magnetrons : a practical guide for industrial marketers
Millier, Paul
;
Palmer, Roger
-
2000
Persistent link: https://www.econbiz.de/10001430355
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