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Search: person:"Rahman, Mahabubur"
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Marketing
Firm performance
10
Unternehmenserfolg
10
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand equity
3
Firm value
3
International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Resource-based view
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Ressourcenorientierter Ansatz
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Transnational corporation
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United States
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Corporate Social Responsibility
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Corporate social responsibility
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Data envelopment analysis
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Globalisierung
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Marketingmanagement
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Merger
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Performance measurement
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Performance-Messung
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Takeover
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Technical efficiency
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English
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Rahman, Mahabubur
3
Lambkin, Mary
2
Rodríguez-Serrano, M. Ángeles
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of marketing theory and practice : JMTP
1
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ECONIS (ZBW)
3
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1
Dynamic marketing productivity and firm intangible value : insights from airlines industry
Rahman, Mahabubur
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10012483472
Saved in:
2
Corporate social responsibility and marketing performance : the moderating role of advertising intensity
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 368-378
Persistent link: https://www.econbiz.de/10011884936
Saved in:
3
Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
Saved in:
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