//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Srivastava, Rajendra K."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
Brand management
10
Markenführung
10
Brand
7
Markenartikel
7
Consumer behaviour
6
India
6
Indien
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Theorie
5
Theory
5
USA
5
United States
5
Beziehungsmarketing
4
Firm value
4
Innovation
4
International economic relations
4
Internationale Wirtschaftsbeziehungen
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Shareholder Value
4
Shareholder value
4
Unternehmenswert
4
Firm performance
3
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Sowjetunion
3
Supplier relationship management
3
Takeover
3
USSR
3
Unternehmenserfolg
3
Übernahme
3
Automobilzulieferindustrie
2
Automotive supplier industry
2
Corporate Social Responsibility
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Srivastava, Rajendra Krishan
4
Bhargava, Mukesh
1
Kim, Namwoon
1
Mahajan, Vijay
1
Padigar, Manjunath
1
Pupovac, Ljubomir
1
Ramaswami, Sridhar N.
1
Sinha, Ashish
1
Wiesel, Thorsten
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
Technological forecasting & social change : an international journal
1
The connected customer : the changing nature of consumer and business markets
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
2
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan
;
Wiesel, Thorsten
- In:
The connected customer : the changing nature of …
,
(pp. 203-213)
.
2010
Persistent link: https://www.econbiz.de/10003951891
Saved in:
3
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
4
Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon
- In:
Technological forecasting & social change : an …
49
(
1995
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->