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Marketing
Luxury goods industry
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Luxuries
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Luxusgut
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Marketingpolitik
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Product management
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Affluent consumers
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Consumption (Economics)--Social aspects.
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Luxury goods industry--Environmental aspects.
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English
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Bastien, Vincent
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Kapferer, Jean-Noël
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USB Cologne (EcoSocSci)
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009623746
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10004926077
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